Appointment Notes

We recommend starting your bridal shopping journey 12-15 months prior to your wedding and having your gown ordered a minimum 10 months prior, to allow time for your alterations.


We only accept bookings if your wedding date and venue are confirmed. We reserve Saturday appointments for brides who are 15 months or less from their confirmed wedding date. If your wedding is over 15 months away, please book a weekday appointment or wait until the recommended shopping timeframe to book a Saturday appointment.


Browse our full collection online prior to booking and make a note of your 6 favourite gowns you would like to try on. You will of course have the chance to browse through the rails during your appointment and your stylist will guide you throughout!


Our made-to-order gowns range from £1600 - £5000 with a large majority of our gowns being in the £2200-£4000 range. These gowns typically take 6-10 months to be made. Anything under 5-6 months will likely require a rush fee. You can view each of our designers price range and lead times on our website. For brides on a smaller budget or tighter timeframe, we have a beautiful selection of dresses available in our sample sale, which are ready to take home on the day.


Wear nude seamless underwear and bring a nude strapless bra with you. If you have a comfy pair of heels, bring those too! We also have heels you can borrow to try on with the dresses.


We have a strict 'no fake tan' policy in place, as this transfers on to our gowns. If you wear fake tan to your appointment and it transfers on to a dress, you will be liable for dry cleaning costs, or we may not allow you to try on the dresses. This is a strict policy we have in place to preserve our gowns and to avoid staining. Light makeup is absolutely fine!


We allow a maximum of 4 guests plus the Bride. This is to ensure the comfort of the Bride, their guests and to offer a relaxing, stress free shopping experience - trust us, too many opinions can be very overwhelming!


Please note we don't allow toddlers/children in the boutique. Babies in prams are fine if you can't find childcare however we do not have baby changing facilities in store. Expensive dresses, light coloured sofas and fragile decor doesn't mix well with children - but more importantly we want you to relax and enjoy your bridal shopping experience!


Please arrive on time, unfortunately if you are more than 15 minutes late, we will not be able to see you. The closest car park to the studio is Lowergate Car Park, BB7 1AD, which is connected to Swan Courtyard via a staircase. There are also disabled car parking spaces on Castle Street if you or someone in your party requires disabled access.


Please note our booking fees are non-refundable if you change or cancel your appointment within 72 hours.


Once you have booked your appointment, you will receive a welcome email with a copy of our Bride Guide - please add hello@willowandwhitebridalatelier.co.uk to your address book so it doesn't end up in your spam folder!